The New Rules of Marketing & PR by David Meerman Scott

The New Rules of Marketing & PR by David Meerman Scott

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Description

The New Rules of Marketing and PR How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

In The New Rules of Marketing & PR I make it easy for you to learn online thought

leadership and viral marketing strategies.

These are the “new rules” I’ve used to create marketing programs that have sold

over a billion dollars of products and services.

I’ll show you how I developed strategies that for just a few hundred bucks earned

me spots in the MarketingSherpa Viral Marketing Hall of Fame twice: In 2006 and

again in 2007.

This isn’t the same old marketing and PR you’ve tried before:

You don’t obsess about being “on message.”
You don’t break the bank with expensive advertising.
You don’t beg mainstream media to write about you.
> Instead, you tell your story directly to an interested market!

David Meerman Scott – The New Rules of Marketing & PR: Video, PDF´