Ray Edwards – Profit From What You Already Know

Ray Edwards – Profit From What You Already Know

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Module 1: “The Quickstart”

Module 1 objectives
How to Structure a Sales Message
Structure a Sales Message (EXAMPLE 2)

Module 2: “Irresistible Offers”

Module 2 objectives
The 9 Kinds of Offers
The 6-Step System for Writing an Offer
Write Your Offer!

Module 3: “The Persuasion Blueprint”

The P.A.S.T.O.R. framework
The Buyer’s Journey
Use P.A.S.T.O.R. & Buyer’s Journey Together
The Sales Copy Template
The Sales Copy Checklist

Module 4: “Headlines & Subheads”

Importance of Headlines & Subheads
Different Kinds of Headlines & Subeads
21 Headline Templates
Cool Tools & One Ninja Trick

Module 5: “Fascination Factor”

Persuasion Points
styles of Persuasion Points
21 Persuasion Points Templates

Module 6: “Resistance Removal”

Importance of Guarantees
How To Transform A Weak Guarantee
How to Create “Tipping Point” Bonuses

Module 7: “Closing The Deal”

Closing Copy: What It Is and Is Not
“Closing Templates” That Get The Job Done

Module 8: “Inbox Magic”

The Power of Email Copy
Keys To Emails That Sell
Email Sequences For Maximum Sales
Bonuses
The Six Figure Second Income
Ultimate Copy Templates
License To Steal
Rapid Copywriting
Video Sales Letters and Webinars

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