COACHING PROGRAM DETAILS

WHAT WE DO:

We assist entrepreneurs, solopreneurs and consultants construct authority and credibility with out the excessive worth of retaining a PR agency.

HOW WE DO IT:

We take shoppers by means of a 6-week PR COACHING PROGRAM. Each week is stuffed with ideas and data to information you thru your bigger technique and give attention to what it’s essential to do to leverage present audiences, share your message and switch readers into outcomes.

WEEK 1: HOW TO LEVERAGE EXISTING AUDIENCES & BUILDING YOUR CONTENT STRATEGY WITH AN END GOAl

• Create a workflow that may set up you thru the subsequent 6 weeks of teaching
• Gain readability on who you’re speaking to and determine key audiences that will profit out of your experience
• Focus on outlining a go-to media technique that features bigger objectives and tactical steps you’ll take
• Begin constructing your successful method for the media

WEEK 2: HOW TO SUCCESSFULLY PITCH PUBLICATIONS

• Learn who you ought to be reaching out to at quite a lot of retailers and why
• Find out what key indicators to search for when in search of retailers that may settle for your concepts
• Understand the method of writing a profitable pitch
• Leveraging your individual analysis expertise to search out goal gatekeepers

WEEK 3 + 4: PR-WRITING: ADDING VALUE VS. SELF PROMOTION

• Raise the bar on the way you create high quality content material that advantages readers
• Customize your content material for retailers even in the event you’ve by no means labored with an outlet earlier than
• Master the delicate artwork of enterprise or model promotion in your writing
• Avoid the traps of self-serving writing

WEEK 5: TURNING YOUR READERS INTO LEADS AND SALES

• Take readers from the web page again to your web site
• How to watch and seize new leads

WEEK 6: CREATING YOUR EDITORIAL VAULT

• Build your individual content material vault so that you just don’t must recreate the wheel each time you need to work with the media
• Collect concepts you could repurpose in your ongoing PR efforts

WHEN IT’S OVER

When it’s over, you’ll have a full system in place that may mean you can use PR as a technique to spice up your authority and credibility in your house, get certified leads and achieve paying shoppers.

• Duration: 6 weeks of content material; eight weeks of accessible COACHING (in the event you do it in much less, you’re in your manner!)
• Coaching:
  • 12 Group COACHING Sessions
  • 24/7 entry to the personal Facebook group (with the opposite entrepreneurs going by means of this system)
• Time Commitment: This is a program the place you’ll get out of it, what you place into it. We have observed that individuals who make investments not less than one hour a day persistently through the course of have nice success and are capable of work by means of the content material.