Marketer’s Guide to Creating Facebook Ads that Convert by Patrick Dermak

Learn to create highly converting advertising campaigns on Facebook. This course will show you how to construct attention-grabbing copy and choose a compelling image for your ad, no matter what your objective is.

Increase your click-through rates by following these unique and proven strategies that will benefit your business.

Convert Facebook Users into Leads and Customers

• Learn six effective strategies on picking the perfect image
• Craft ad copy that effectively reaches your audience
• Increase your click-through rates by hooking the market
• Promote your content, increase leads, and generate business

Continuously Grab Attention by Knowing What Works

Many businesses that have outstanding services or products to offer miss out on great potential, due to missed marketing opportunities.

This course will give you a leg up by teaching you how to nail down the most essential elements of an ad campaign: the ad image and the ad copy.

The tested and proven strategies taught in this course are unique and will make your business stand out from the rest.

Contents and Overview

This course will start by teaching you the anatomy of a Facebook ad so you see the critical roles that the ad copy and image play.

You’ll then learn what a click-through rate is, which determines the cost of your ad. Next is knowing how not to violate Facebook advertising policies so you can be sure that you and your ad will remain active and effective.

Section 2 takes you through the creative process of choosing the perfect ad image. You’ll learn six different strategies so you can find the one that is best for you, and you’ll gain access to 17 resources where you can search for images.

The third and final section covers writing the ad copy. You’ll learn advanced techniques that will make it possible for you to write compelling copy even if you’re not a writer. You’ll also learn a formula for crafting killer headlines, so you have a simple and proven technique to follow.

By the end of the course, you can be confident that your Facebook ads will be successful. You’ll learn how to save advertising dollars by creating a cost-effective Facebook campaign, while positioning yourself to increase sales.