LinkedIn Quality Leads Formula 2022 By Shelley Hutchinson

Yet instead of your expectation of a flow of clients, you’ve had a dribble of prospects coming to you who can’t afford to pay you what you truly desire to be paid.

You have a sense your ideal clients are on LinkedIn, but you have no idea how to reach your ideal clients through LinkedIn.

Some days you might find yourself questioning whether you are cut out for this and contemplate packing it all in.

I’m here to tell you DON’T, because YOU can do this!

The truth is it’s not your fault. You trained to become an expert in your field, not an online marketer.

And even though I have been in marketing a long time, and taught marketing to clients most of my life, the sheer amount of options available to us today to market our businesses can be overwhelming at times, even for me.

And I understand what it is like to be where you are.

In 2017 my Facebook sales funnel suddenly stopped worked, overnight I went from having a successful business to literally not having any money coming in. All the prospects coming onto calls with me couldn’t afford to work with me.

I didn’t know what I was going to do. I’d sunk so much money into Facebook Ads that I didn’t have any capital to fall back on and ended up having to let a lot of my team go, (including my best friend who had been working with me for years) and cut back on all my expenses.

But did this stop me sinking more money into ads? No! Following the advice of my then mentor I continued to plough money into Facebook Ads and started running automated webinars instead of live ones. I picked up a few clients but this barely broke even with the ad spend, so I ended up working for free.

I was floundering…not sleeping well and riddled with anxiety 24/7.

What saved me was taking stock of my situation and instead of doing the same thing and expecting a different outcome, I went back to the drawing board to figure out a whole new marketing strategy.

What I realised was that Facebook wasn’t working full stop.

I needed to change platform…and that’s when I realised LinkedIn was the best platform for me to use to attract my ideal clients.

The great advantage for me using LinkedIn was there was no risk, as there was no ad spend. It just required some of my time. The surprise for me was how quickly it produced results.

I realised that not only was LinkedIn the best platform for me, it was also the best platform for business owners such as Coaches, Consultants, Virtual Assistants, Service Providers and others to attract high-quality clients.

I started teaching my LinkedIn Strategy (which I teach in the LinkedIn Quality Leads Formula) to my clients and getting amazing results in literally just a few days.

Results like you see below…

I want to reassure you, many of my clients are new in business and haven’t even got a website or had a single client for their business yet….and my proven LinkedIn strategy still works for them.

Like my client David Stimson, who is a Counsellor and wanted to transition to providing leadership and mindset coaching to CEOs:

“Within 24 hours I had my first lead and within 5 days my diary was becoming full with appointments. It’s now 10 days and I’ve signed up my first CEO Client.”

I want to show you how you can get LinkedIn working for your business and start to get the results you deserve with your business.

That’s where my LinkedIn Quality Leads Formula comes in,

You’ll learn my proven Linkedin Quality Leads Formula that I have taught to hundreds of entrepreneurs over the past three years.
Following this proven process has resulted in many new entrepreneurs getting fully-booked with clients, and led established entrepreneurs to double and triple their revenue in just three months.

The Linkedin Quality Leads Formula works for all different types of business owners and has specific videos within the 12 modules for those who work B2C, B2B and MLM. So whatever your business type you’ll receive the right advice and strategy for your business.

“I joined this program because I had never used Linkedin before and I needed someone to guide me to know how to use Linkedin to position the business professionally and get opportunities and business.
This program helped me become more confident in approaching new people through Linkedin, build connections, write posts on Linkedin and attempting the uncomfortable..e.g. videos!

In the past 5 months on this program during the pandemic, I have increased my average ticket value drastically and made $170,000 in sales through Linkedin. Plus, I have been nominated to help Pharmacy stores convert to Vaccine Centres which is huge for my business.

If you are thinking about this program, I would say it’s a no-brainer to join. Shelley has a lovely way of communicating the process, is backed by a lovely team and your positive can-do attitude has really helped me.”

Bharat Mistry – Brand Consultant & Printer For Pharmacies
Linkedin Quality Leads Formula Student

“I gained 2 clients for my Health Coaching program in 6 weeks”

I learnt so much on the 5 Day Linkedin Challenge that I decided to join the Linkedin Quality Leads Formula because I didn’t really know how to use Linkedin.
This program helped me make the decision to go for quality clients rather than quantity and how to tap into that premium market. It showed me how to profile myself more effectively and take action on Linkedin on a regular basis.

I created my first every health coaching program from scratch and within 4 weeks I gained my first client which paid for my program 3 times over. Within 6 weeks I gained my second client.

5 months on I am fully booked with 5 premium health coaching clients consistently and have made over $20,000.

I am so glad I responded to Shelley’s Linkedin Challenge and program, because Shelley comes from quite a spiritual place. And when you follow Shelley’s process and do the work – it works!”

Steve Denby – Health Coach
Linkedin Quality Leads Formula Student

“I launched my business from scratch & am fully booked with clients”

“I joined the VIP Program because I had absolutely no idea about how to find clients. I was also a completely new Coach and I didn’t have a huge amount of confidence about my coaching skills.
I thought I had a sense of who I wanted to work with but when I arrived on the first group coaching call, Shelley helped me separate my fictional idea of who my ideal client was and understand who is really out there and who I can really work with.

Following the process and with Shelley’s support I quickly got a lot of chemistry calls booked in. Sales is not something I am skilled at so I did have to learn how to sell myself.

Over the past 4 months I have gone from converting 20% of all my discovery calls to converting 70% of the calls I have with prospects. I typically have around 20 discovery calls each month and I am now converting 15 of them to clients each month making $35,000 a month.

I have actually been worried that I am not going to be able to accommodate all the clients I am gaining now.

If I hadn’t done this VIP program I would not have succeeded in getting my business off the ground. This program launched my business – it’s been the difference between having a business and not having a business.”

Liz Citron – Career Coach
VIP Program Student

“I had my first $20,000 month whilst on this program”

“I already had clients when I decided to work with Shelley on the VIP Program (formerly known as Client Generator Program) but I knew that there was more I could be doing and a bigger impact I could be making on the world.
When I met Shelley I immediately connected with her, the experience she has in marketing and business and also her own experience as a coach and someone who knows how the mind works. And supports people to be able to keep developing the mindset they need to keep expanding and growing their business.

For me it was a no brainer to work with Shelley. I gained 7 clients during 12 weeks and had my first $20,000 month in my business.

Which was incredible because it has allowed me to expand my business and take on an admin assistant so I can reach out and grow what I am doing both personally and professionally.

I was surprised by the additional mindset work with meditations that was included in the program and helped me get my business to this place. I will forever be so grateful to Shelley for this.

If you are considering joining one of Shelley’s then stop hesitating, because whether you are relatively new to your business or whether you are someone who is already successful in their business but know that there is more then Shelley will help you with that.”

Joanna Naughton – Mindset Coach
VIP Program Student

“I gained three Business Coaching clients in my first Linkedin outreach”

“As a successful entrepreneur, I thought I knew everything there was to know about sales and marketing.
But when I got back into working with Energy Service Company CEOs (after a 5 year hiatus having sold my own Energy Service Company in 2013), I spent thousands of dollars on facebook and google marketing and gained zero leads of my ideal clients.

When I started applying the Linkedin Quality Leads Formula to my business I started getting little successes straight away. But then when I got really deliberate and completed all the modules and worksheets on this program I started getting really big successes.

From just 35 connection requests, I gained 19 connections, and 3 appointments – all of which turned into clients with a lifetime value of $60,000.

I can tell you that this program works, so if your clients are on Linkedin, the very least you can do is invest in this program.”

Jeff Schuster – Business Coach
Linkedin Quality Leads Formula Student

“I have a waiting list of Corporates for my new offering”

“The main revenue stream for my business before the pandemic and lockdown was video production, which is an in-person service. As soon as lockdown came in in March 2020, we lost 80% of our revenue over night.
Shelley’s program really helped me pivot my business and get clients for a new offering helping business owners to create professional videos from home, which kept me in business.

This new line of work as a Video Production Trainer has led me to develop a new corporate offering for franchisors.

I followed Shelley’s strategy and approach to craft my messages to reach out to CEO’s. The reaction to my messages has been absolutely amazing. I have had a lot of appointments with CEOs. These appointments have converted into clients and I have a waiting list for my new service. I even had one Franchisor CEO offer to personally mentor me.

I am so grateful to Shelley – you saved my business! If you are serious about growing your business then join this program as it will help you do it.”

Cynthia Baloula – Video Production Agency Owner & Trainer
VIP Program Student

Whether you are new in business or already established, having a powerful personal brand is essential to attracting high-paying clients to your business.

This program is your secret weapon to learning how to monetize your expertise & attract all the clients you want!

This program will guide you to:

• Define Your Niche
• Confidently “Claim Your Crown”,
• Know Your Mission & Big Why,
• Craft Your Powerful Message that speaks to your ideal clients,
• Create Your Signature Programs that sell themselves
• Build a Personal Brand That Magnetically Draws Clients To You
• …and ultimately leads you to become the go-to expert in your field