Linda Pinson – Anatomy of a Business Plan (5th Ed.)
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Linda Pinson – Anatomy of a Business Plan (fifth Ed.)
From envisioning the organizational construction to creating the advertising and marketing plan that powers development to constructing for the longer term with hermetic monetary paperwork, this information supplies the instruments to create well-constructed enterprise plans. Beginning with the preliminary issues, this handbook gives confirmed, step-by-step recommendation for creating and packaging the elements of a marketing strategy—cowl sheet, desk of contents, govt abstract, description of the enterprise, organizational and advertising and marketing plans, and monetary and supporting paperwork—and for retaining the plan up-to-date. Four real-life enterprise plans and clean kinds and worksheets present readers with extra user-friendly tips for the creation of the plans. This up to date seventh version options new chapters on financing sources and enterprise planning for nonprofits in addition to a pattern restaurant marketing strategy.
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