Lena – Adventures In SEO
$75.00
Lena – Adventures In SEO
Archive : Lena – Adventures In SEO
It is a bit bit utterly totally different than most packages accessible available on the market, so let me make clear what I indicate by “instructor led.”
All course provides, along with video lessons, will be discovered on Day 1. The instructor-led portion is meant that may help you stroll by the material in a structured methodology and clear up any questions you could possibly have as you go alongside.
Participating throughout the “live” half is completely non-compulsory.
For the size of the 6 weeks, you will be in an interactive Facebook group often known as Adventures in SEO Central the place you might ask questions, acquire options from totally different school college students and from me all through my weekly office hours.
Throughout these 6 weeks, I’ll even be throughout the group together with additional commentary to reinforce the teachings we’re overlaying that week and giving dialogue question prompts to facilitate finding out.
Once the 6-week reside portion ends, you will have continued entry to the course provides for the lifetime of the course.
You might even be invited to a group for course alumni the place you might proceed discussions and help one another:
What’s coated on this course? Google and Pinterest key phrase optimization. It is fairly equally lower up between the two. That’s on account of the two platforms are very like rank for that plenty of the same concepts apply to every.
This course teaches you discover ways to optimize your content material materials in the event you want to get robust guests from Google, Pinterest, or every.
Course Curriculum
Welcome!
WELCOME!
COURSE TIMELINE
JOIN THE FACEBOOK GROUP!
COURSE PRE-WORK (IF YOU’RE NEW TO PINTEREST)
OFFICE HOURS
Module 1: Keyword Trees & The End of Pinterest 05:17
A BIRD’S EYE VIEW
THE LOGIC OF POPULAR CONTENT
PINTEREST KEYWORD TREES
KEYWORD TREE WORKSHEET
FINDING NEW KEYWORDS IN 10 MINS + THE GOOGLE VERSION OF PINTEREST INDEXING
NICHE TOPIC EXAMPLE
FINDING THE “END OF PINTEREST” PART 1 of two…the guide
FINDING THE “END OF PINTEREST” Part 2 of two…the video + worksheet
HOW TO UPDATE OLD POSTS WITH NEW PINTEREST KEYWORDS
MASTER PINTEREST TRACKING SPREADSHEET
CHANGE LOG
Module 2: How to Combine Google + Pinterest Keyword Research 47:12
GOOGLE KEYWORD RESEARCH – WHAT WE’RE LOOKING FOR
VALIDATE YOUR CHANCES OF RANKING
THE HUNT FOR EVERYDAY PHRASES (CHEATSHEET)
EVERYDAY PHRASES KEYWORD RESEARCH TRAINING
TYPES OF POSTS THAT RANK ON PAGE 1 OF GOOGLE
GOOGLE KEYWORD BRAINSTORMING WORKSHEET
BRAINSTORMING A BROAD NICHE (DECLUTTERING EXAMPLE)
PLACES TO LOOK FOR GOOGLE KEYWORD SUGGESTIONS (CHECKLIST)
DRAFT BLOG POST TEMPLATE WITH KEYWORDS (MICROSOFT WORD)
Module 3: How to Optimize Your Posts for Google AND Pinterest 19:46
NARROWING DOWN YOUR KEYWORDS
KEYWORD OVERWHELM
WHERE TO PUT KEYWORDS IN YOUR POSTS (PDF)
WHAT INDEXING LOOKS LIKE ON VARIOUS PLATFORMS
DUAL OPTIMIZATION OVERVIEW
OPTIMIZATION CHECKLISTS {DOWNLOAD}
PRIORITIZING KEYWORDS VS POST LENGTH (FOR SEO PURPOSES)
HOW TO OPTIMIZE YOUR BLOG POST DRAFTS FOR GOOGLE
LET’S TALK IMAGE OPTIMIZATION
HOW TO OPTIMIZE FOR PINTEREST (EXAMPLE)
WHAT CAN YOU EXPECT FROM DUAL OPTIMIZATION?
WHAT TO DO IF GOOGLE + PINTEREST KEYWORDS DIFFER
IMMEDIATE INDEXING DEPENDS ON THIS
Module 4: Clickworthiness 09:25
INTRODUCTION TO CLICKABILITY
WHAT MAKES A POST SO DARN CLICKABLE?!
Three CHARACTERISTICS OF CLICK WORTHY CONTENT
THE SECRET TO CREATING COMPELLING CONTENT
Three WAYS TO KEEP YOUR BEST CONTENT PERFORMING WELL
Module 5: A Simple Repinning Strategy
THE ROLE PINTEREST PLAYS IN YOUR BUSINESS
Three PRINCIPLES OF PINTEREST TRAFFIC
TRACKING POWER PINS & SCHEDULING THEM OUT < 1 HR / WEEK
WHAT ABOUT LIVE PINNING?
BOARD ARCHITECTURE
SPLIT TESTING PINS FOR BETTER RESULTS
Bonus: The Income Module
WHAT KIND OF TRAFFIC DO YOU NEED TO MONETIZE YOUR WAY?
WHAT’S THE MAJOR DILEMMA?
Bonus: Niche Collaborations
HOW TO ACCESS THE FILE
Bonus: Seasonal Content Boost
SEASONAL HOLIDAY TRAFFIC BOOST
BEHIND THE SCENES – CHRISTMAS WISHLIST TRAFFIC ANALYSIS
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