Kinder-Reese 2011 Exponential Growth Summit

onference Agenda

1.) Brent Gove – Momentum
2.) Mike Reese – The #1 Responsibility of the Business Owner
3.) Mike Reese – Perfecting Your Inside Sales
4.) Steve Harney – Keeping Current Matters
5.) Jay Kinder – How to Win the Listing Every Time
6.) Jay Kinder – The Ultimate Way to Differentiate Yourself
7.) Jay Abraham – Grow Your Business Exponentially
8.) Jay Abraham – Elite Mastermind Hot Seat
9.) Jay Abraham – Keynote Presentation
10.) John Kitchens & Jay Kinder – Getting Off the Transaction Treadmill
11.) Howard Stephen Berg – How to Prosper in Your Information Rich Workspace
12.) Jon Cheplak – Attracting and Retaining Top Talent
13.) Howard Tager – It’s All About Return on Investment
14.) Mike Reese – Most Effective Marketing Piece You’re Missing Out On

Are you excited in regards to the alternatives
coming our means for 2012?Well you ought to be pumped as a result of on the tempo that “traditional” brokers are leaving the enterprise it appears to be like like we may have an increasing number of market share to choose up…….that’s IF you’re ready. (Read on)When Mike and I began Kinder Reese again in 2005 we knew one factor was for certain. The actual property brokers who’re essentially the most profitable did one factor that struggling brokers didn’t do. That brings me to a crucial query it’s important to reply if you wish to see your earnings climb in 2012.

Do you run what you are promoting like a enterprise?

If you simply set free a sigh……then this could be a very powerful letter you ever learn.

Yes, I do know that may be a large assertion, and I’m going to again it up within the upcoming paragraphs by altering your paradigm and supplying you with some Monday mojo and a few motion steps to take to get what you are promoting working for you rather than you working for what you are promoting.

As you realize, Jay Abraham is our mentor. We have taken his methods, methodologies, and philosophies and “ground tested” them in our profitable actual property companies to the tune of effectively over $1 million in income per 12 months in every of our actual property companies.

In truth, this 12 months it appears to be like like my enterprise will end up round 325 transactions regardless that the market is down from 1,583 dwelling gross sales in 2010 to round 1,300 for 2011. (pacing at this level) If you’re doing the mathematics in your head that’s about 12.5% marketshare. That implies that my staff is concerned in a single out of each eight houses which can be bought in my market!

So, NOW do you wish to know the key?

Over the previous couple of years Mike and I’ve needed to make dramatic adjustments in how we do enterprise. As you realize, purchaser’s are shopping for and sellers aren’t practical. So your strategy at the moment, in each element and in each state of affairs needs to be improved.

Running Your Business Like a BusinessBusiness Principle #1: DifferentiationThe days of being one of many million plus common brokers within the nation with a median of 5 dwelling gross sales per 12 months are lengthy gone. This 12 months at our convention we launched the last word in differentiation for actual property brokers. You see, one of many issues that Mike and I’ve been in a position to leverage is our “celebrity expert” standing in our markets. When we, or anybody on our staff, talks with a purchaser or vendor we’re positioned as an knowledgeable advisor. We do this with our pre-marketing supplies and shows.

The largest problem if what you are promoting in 2012 is convincing consumers and sellers that you’re an knowledgeable and they need to worth the place you say to cost or make an ideal provide as a result of the home is a good purchase as a substitute of creating a ridiculous provide or worse, not making a proposal in any respect.

This 12 months Mike and I labored limitless hours making ready for the launch of The National Association of Expert Advisors. The good thing about this affiliation, beforehand solely shared with members at our convention, is that we will leverage the affiliation for all of to profit. For instance, if we create a confirmed system to promote your house for as much as 18% more cash than the strategies of conventional actual property brokers, we will create these supplies as soon as and you may actually swipe and deploy them as a member.

Get Kinder-Reese 2011 Exponential Growth Summit on IMCLibrary.com proper now!

We mainly made all our years of onerous work simple so that you can instantly and almost immediately copy and deploy with out having to alter or rebuild every little thing. There might be extra to return on this in January. You can get a sneak peak of what all is coming from the Exponential Growth Summit DVD’s.

Business Principle #2: Executing Strategically

One factor that Jay Abraham taught us is “If you change your strategy, you change your result”

So there are 4 key questions you need to reply earlier than you set your priorities.

1. What would be the best to implement?
2. What would be the lowest price to implement?
3. What would be the highest return on funding?
4. When will you obtain the income from this new system or effort?

When you sit down and do your strategic plan for 2012 it’s important to run all of your potential priorities via these questions……it’s the shortcut to success.

If you don’t have a transparent understanding of what your priorities are to develop what you are promoting Mike broke down precisely how we do our quarterly and yearly strategic plan on the Exponential Growth Summit. You can get a duplicate of that presentation and the a obtain of the strategic plan on the DVD’s.

Business Principle #3: Conversion, Conversion, Conversion

It’s no secret. The price to generate a lead goes up and the share of these leads that convert into gross sales are happening. In truth, a latest examine confirmed that 3.5% conversion from results in gross sales is about one of the best you’ll be able to count on. Well that simply gained’t minimize it!

Today your consumers aren’t getting certified, those which can be getting certified are scared to purchase, and those that do purchase wish to make ridiculous gives on each home earlier than they lastly get a house purchased.

Am I proper?

So the important thing to changing extra of your consumers is educating them on the entrance finish. (together with differentiation) We introduced in one of many international locations prime specialists, Brent Gove, who shared a number of methods on how one can convert extra of those consumers together with some nice methods you’ll be able to put in place to generate “ready to act” consumers that may worth your experience and never waste your time.

The identical goes for woking with sellers. Let me guess. When you meet with a vendor they suppose their house is value greater than it’s, they worth it to excessive, after which blame you when it doesn’t promote.

The secret with sellers is all within the course of. You need to get crucial details about their needs and desires up entrance, immediately join with them and change into their finest buddy, place your self as an knowledgeable advisor with using market information, and so they match your presentation to what their targets are with shifting.

This matter was an enormous focus on the Exponential Growth Summit this 12 months. In truth, we had, actual property knowledgeable Steve Harney, Brent Gove, and your actually breaking down conversion with consumers and sellers in three coaching classes. If you haven’t mastered the artwork of conversion then you have to watch these classes and apply the teachings and methods into what you are promoting instantly.

Business Principle #4: Shifting from Transactional to Relationship

This has been the saving grace for our enterprise over the previous couple of years. The new enterprise now prices extra to amass. Sure we now have perfected some advertising to generate extra new enterprise, however the low hanging fruit is the individuals who already know like and belief you. Right?

We have been creating a software program to handle the lifetime worth of our enterprise and what we found was that the price to generate a referral or repeat shopper is considerably decrease than the price to amass a brand new shopper. You need to have methods in place to constantly talk together with your previous purchasers in a means that provides worth each personally and professionally.

You then have to trace which purchasers are sending you referrals and reward them with gadgets of private worth. So meaning simply because YOU are a Texas Longhorn fan that doesn’t imply that everybody in your database will admire their schedule being despatched to them.

We broke down the brand new database and the way we’re utilizing it to dramatically influence our backside line on the summit and when you’ve got not shifted your focus to lifetime worth you’ll be able to see that presentation right here.

Business Principle BONUS with Jay Abraham

Jay Abraham is presumably essentially the most good enterprise strategist alive at the moment. At a worth of $40,000 per day for consulting, he’s undoubtedly essentially the most wanted enterprise guru on the market. This 12 months he gave his perception on the place our trade is headed and what you ought to be centered on to achieve success at working what you are promoting like a enterprise.

Jay additionally introduced 10 of our prime purchasers with the most important development over the past 12 months and magically pulled out the within scoop about their companies that made them develop so rapidly. You will hear what instruments they purchased, who they employed, what their mindset was, what their challenges have been, and most significantly….the selections they made to develop by 50, 100, even +200% over the past 12 months.

Here is the underside line. If you missed this years Exponential Growth Summit, you missed out on three days of intense coaching the could possibly be the shortcut to success for what you are promoting. Unless you’ve gotten all of it discovered you have to put money into what you are promoting so that you CAN run it like a enterprise.

Right now we now have about 73 units of DVD’s left. It’s over 30 audio and DVD’s and we drop ship them to your door in addition to offer you quick entry to begin engaged on what you are promoting over Turkey Day.

So we wish to make you a particular Thanks Giving alternative. We are knocking 25% off the value via Thanksgiving. It’s our means of claiming thanks for being dedicated to rising and bettering what you are promoting!

Like we all the time say at Kinder Reese…….we are going to see you on the prime, or from the highest!