Kasey Luck – Email Catalyst
$62.00
Kasey Luck – Email Catalyst
Sale web page: http://boldandzesty.teachable.com/p/email-catalyst/
Archive web page: http://archive.is/IFAOm
My very first job was promoting conferences with a $500 price ticket for 500 Startups (the world’s most energetic enterprise fund and startup accelerator).
I believed: nicely, how many individuals would purchase a day in a darkish resort ballroom with a bunch of strangers for $500?
We bought out virtually each time.
The secret?
An e-mail record.
Of course you must depend within the fame 500 Startups already had within the tech group, however the truth of the matter is, 86% of our gross sales got here from a moderate-sized, however engaged and constant e-mail record.
Not social media, not paid advertising and marketing, however good ol’ e-mail.
It wasn’t till I left 500 Startups, began my weblog (yeah, it’s about e-mail advertising and marketing – I do know I’m a geek), after which began a brand new job because the Head of Marketing at HACK Temple that I spotted simply how a lot goes into constructing an e-mail record like that from scratch.
At my subsequent job, I used to be a one-person crew, accountable for ALL demand-generating actions, with an emphasis on constructing a giant e-mail record.
I used to be excited by the problem, however the extra I labored, the extra I felt like there have been 1,000,000 issues I wished to do, however couldn’t as a result of I used to be the one individual.
Coming up with concepts to get a lot of customers was loads more durable than I had thought.
As I used to be dragged into the day-to-day operations and minutia, the massive image (aka technique) stored slipping away from me.
If I might solely determine a approach to construct an automatic funnel that successfully moved folks into my e-mail record after which into the person base, I’d be all set.
After trial and (a lot of) error, that’s what I did. I lastly took a step again, put the massive image collectively and developed a step-by-step plan for attracting extra customers to my product and systematically changing them into paying shoppers.
Introducing Email Catalyst
My identify is Kasey Luck. I’m the founder and Chief Email Mastermind at Bold & Zesty.
Over the previous 2 years, I’ve grown three e-mail lists by over 40,000 subscribers in whole and used them to successfully promote merchandise with value tags starting from $25 to $6,000.
I’ve tried just a few dozens methods for rising an e-mail record, acquired misplaced within the sea of “tactics” and “sure-fire ways” to do all the pieces, after which discovered my manner again once more. With the quantity of generalized and mediocre content material on the market, it’s straightforward to fall into the identical lure — however I don’t need you to!
Using scattered weblog posts and podcasts, recommendation from specialists and colleagues, and largely trial and error, it took me 2 years to be taught methods that really work. And then I spotted that this journey could be a lot shorter if packaged and delivered accurately, and that’s why I made a decision to create this course.
I packaged one of the best methods I do know for buying e-mail subscribers into this course to assist YOU develop your e-mail record of certified enterprise leads and your model ambassadors.
Over the previous Three years I’ve labored with dozens of startups and bigger corporations like 500 Startups, serving to them with e-mail advertising and marketing, lead era and e-mail copywriting. My writing has been featured on The Huffington Post Business, Jeff Bullas, and VentureBeat, amongst others.
The loopy half?
This time two years in the past, I didn’t actually know what “email marketing” was. I got here right into a advertising and marketing function with virtually no background (as a result of, let’s be trustworthy, a Bachelor’s diploma in “Business Administration” will not be good prep for a world of digital advertising and marketing).
Now, I attain tens of 1000’s of individuals (who know and belief me), and might successfully ship my message to them…all due to one factor…
Yup! My e-mail record.
What Topics Does the Course Cover?
I created this course curriculum with the mindset that each technique I cowl must be price each second of your time. You’ll be taught 6 complete, methodical approaches to rising an e-mail record that you could implement proper now.
Every technique is efficient (makes an actual distinction to your record), approachable (you may implement it in 5-20 hours), and cost-effective (goals to carry the utmost outcomes with minimal funding).
Module 1. Vital Website Optimizations
Instead of making one thing brand-new, you’ll begin by optimizing what you have already got — you web site — to get 10X outcomes for you and convert extra of your site visitors into e-mail subscribers.
Module 2. Content Upgrades
You’ll be taught the step-by-step strategy for the best way to create, arrange, and ship content material upgrades, and most significantly, the best way to psychologically craft your weblog posts to maximise conversions, double your work pay-off, and develop your pipeline of enterprise leads and e-mail subscribers.
Module 3. Smart Guest Blogging
You’ll find out how discover current communities along with your precise audience, and the best way to successfully faucet into them by pitching your visitor posts. You’ll find out about an important element that may guarantee your visitor posts proceed to tug new subscribers into your e-mail record for months and even years to come back.
Module 4. Co-Hosted Webinars
I’ll stroll you thru the method of making and internet hosting your first webinar, from content material technique and slides to the tech it’s worthwhile to set it up. You’ll learn to arrange all webinar tech free of charge, the best way to discover strategically-aligned communities and types and co-host your webinars with them to construct your record.
Module 5. Email Referral Programs
Wouldn’t or not it’s good in case your current subscribers did the work of rising your e-mail record? In this module, you’ll learn to create efficient e-mail referral campaigns (aka ambassador packages) which are straightforward to arrange, and work on autopilot to constantly develop your e-mail record.
Module 6. Cold Lead Generation & Cold Email Copywriting
Cold e-mail techniques are normally reserved for gross sales folks, however I realized that mastering chilly lead era strategies and chilly e-mail copywriting improved all the pieces I do. You’ll learn to discover an e-mail for anybody, construct massive lists of chilly prospect cheaply, and write chilly emails that get 80%+ open price and 15%+ reply price.
Module 7. Cold Email Campaigns
This module is a cherry on high of all the pieces you’ve realized within the course — right here you’ll learn to arrange huge chilly e-mail campaigns, and ship a whole bunch of customized emails that seem like one-to-one communication in Three clicks. You’ll additionally learn to transcend chilly e-mail and combine your chilly e-mail campaigns along with your e-mail record, CRM, and Facebook audiences for nurturing and re-targeting.
Class Details: Here Is What You’ll Get
Here is precisely what your course will embrace:
- Lifetime entry to full Email Catalyst course (7 modules, plus all future updates)
- Resources part for every module: worksheets, guides, examples
- Comparative charts of tech options for important duties (e-mail service suppliers, webinar instruments, optin builder instruments, and so on.) — so that you don’t ever must ask “which tools are the best for this”.
- Checklists for every technique you be taught
- 2 stay Q&A periods with me
- A personal Facebook group suggestions discussion board with fellow college students (use it to ask questions, share expertise, maintain your self accountable, even discover potential collaborators & companions past the scope of this course)
- Slide presentation downloads
How Will You Get Access To The Course?
Immediately after buying, you’ll see a hyperlink to leap in and begin the course. You might actually be watching a workshop 2 minutes from now.
You’ll have a personal login, so you may return to the course any time you need.
This course is grounded in confirmed rules and methods that labored for me after in depth testing, trial and error. The course is damaged down into digestible step-by-step video classes (10-20 minutes) that can help you simply dive into every technique and revisit particular components of it with out it getting too overwhelming.
At the tip of every module, there’s an easy-to-follow guidelines, plus clear and detailed motion steps, so you may methodically implement what you’ve realized. No guesswork. Just comply with the plan.
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