Inbox Funnels Advanced Email Marketing Course
Have you started building a list of subscribers from your website but have yet to realize a steady income from your work?
I’ll help you become more focused with your email marketing campaign, and turn your efforts into higher business profits.
First, remember why you’re engaging in email marketing…
Yes, the point is to gain more trust with your subscribers. However, don’t be afraid to think through your funnel in a way that not only builds trust, but also converts more subscribers into paying customers.
What is an Email Marketing Funnel?
In simple terms, your funnel is a process you bring your subscribers through that builds trust and encourages a purchase.
Your funnel should include:
- Opt-in form (on your site pages and on a dedicated newsletter signup page)
- Lead magnet
- Thank You page
- Retargeting campaign
- Intro priced product offering
- Auto-responder series leading to medium and larger priced product offerings
The goal of your funnel is to transform your site visitors into subscribers. Going deeper, you want to move your subscribers from the “I don’t know you” phase into the “I want to buy from you” phase.
Most people know how to place an opt-in form on their site.
It’s imperative that you think through your auto-responder series. Specifically, think through in detail…
- why a person would feel motivated to enter their information into your opt-in form,
- what happens after your subscriber enters their information into your form, and
- how you’re going to position your product offerings to your subscriber.
Like all things in life, first impressions are important. This is why you must plan out the first impression your new subscriber experiences with you.
Two tools help provide a great first impression…
- Your lead magnet
- Your Thank You page
How to Create an Efficient Lead Magnet
Many marketers today talk about using a lead magnet. Other terms you’ll hear are “free offer” or “ethical bribe.”
A lead magnet is the reason your potential prospect is going to fill in your auto-responder form and give you their name/email address.
Lead magnets can be:
- Cheat sheets
- Video series
- Webinar registrations
- Audios
- Local and educational events
- Checklists
- Short eBooks
- Free software demos or trials
- Coupon or discount (this might be a local business buy-one-get-one-free offer)
You’ve most likely heard about using some or all of the above as the basis for getting subscribers into your email marketing sales funnel. However, there’s a missing link many people don’t know about:
Relevancy is key.
It’s not enough to create one general checklist or video training that you offer across your entire site. You’ll see higher site-visitor-to-subscriber conversions if you get more specific on a “per page” basis.
For example, if your site is about aloe vera and one of your pages is: 9 Little-Known Uses for Aloe Vera, which of these two cheat sheet lead magnet offers will most likely get more response?
- 27 additional uses for aloe vera
- 27 interesting aloe vera facts
Imagine that your site visitor just finished reading an article about the 9 uses for aloe vera. It’s more likely they’ll be willing to give you their email address if you’re going to “upgrade your content” by giving away 27 more uses as opposed to moving them in a different direction with general facts.
Yes, there’s a chance your visitor will be interested in facts about aloe vera.
But, online marketing is always about seeking higher conversion rates. One way to help increase conversions is to get more specific. If each page offers a specific, logical and helpful continuation of the story, you’re more likely to convert visitors to subscribers.
Monetizing a page works best if your offer matches the page your reader is digesting. Building your email list works the same way.
Page specific lead magnets result in higher visitor-to-subscriber conversions.
Focus on matching your lead magnet to each specific page. Turn this idea into a part of your page writing formula. For example:
- Writing a list-focused page? Give away a more lengthy list at the end
- Writing a step-by-step page? Give away a one-page pdf that condenses your steps
You can also incorporate infographics, how-to videos, templates, cheat sheets or additional resources/links into this idea.
Focus on whether your free giveaway (lead magnet) adds additional and meaningful value to the page your visitor just read on your site.
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