Glen Cooper on Business Brokerage Videos and eBook from Business Brokerage Press

Glen Cooper is a well-credentialed and long-standing business broker, business appraiser and former IBBA course author and instructor. This publication along with the 36 video lectures covers topics not usually covered in business broker training. Instead of just a “best practices” review, Glen gives you his un-censored opinions – after nearly 40 years as a business broker.

Glen Cooper on Business Brokerage Videos and eBook from Business Brokerage Press, what is it included (Content proof: Watch here!)

• Introduction- The Five Big Challenges of Business Brokerage
• How to Improve the Odds That Your Listings Will Sell
• How to Identify Buyers Who Will Buy
• How to Differentiate Yourself as a Business Broker
• Why & How Business Brokers Have to Learn to Sell
• How to Understand, Present & Defend Business Values
• How to double the number of businesses you will sell
• How to select the market of your own choosing
• My -Systems, Teamwork and Track Record- Mantra
• Handling network and CRM maintenance -Time Sucks
• Preparing the groundwork for a successful offering
• Finishing the job professionally with the one key element
• Start now to identify the 2% who will buy!
• Learn to interview prospects right from the start
• Respect your prospects’ generaltional differences
• Examine your own & others’ psychological types (MBTI®)
• Help buyers understand the business buying process
• Consider buyer brokerage and_or coaching
• A recipe metaphor that makes all the difference
• Differentiation starts with knowing why you do it
• What should you (can you) do
• This is how we do it here!
• Becoming the business broker they choose
• Discover, Dream, Create, Share, Plan, Act & Adapt
• Why traditional sales training no longer works
• Show me the prospect lists!
• Doing what your competitors won’t
• A 10-Step Client Conversion Model
• Serving with a new sales paradigm
• Making sales a core function
• Valuations
• Appraisals
• 50 Value Drivers
• Facts & Figures
• Finding Comp Sales
• Why do this work
• Glen Cooper on Business Brokerage Revised