Facebook Marketing For Dummies

Facebook Marketing For Dummies

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Description

Connect with customers by putting your best face forward with Facebook marketing Facebook continues to grow, engaging an ever-widening demographic base. Why wouldn’t you want to market your business to its hundreds of millions of loyal members, especially when you can build a Facebook Page for free? Learn how to use the Wall, start a discussion, host an event, and promote your business. Branch out into more engaging Facebook ad strategies and measure your marketing success!

* Make up your mind — learn how Facebook marketing works and what to keep in mind as you seek a new kind of relationship with your customers
* Above the crowd — design a Facebook Page that makes your business stand out and create a strategy for viral marketing success in Facebook
* Go guerilla — tap into Facebook’s efficient network of connections to expand your customer base
* Get connected — use Facebook Connect to engage your visitors with the same social features that have built Facebook’s popularity
* The next level — host a contest, develop an application, or use Facebook as a giant focus group with Facebook survey applications

Open the book and find:
* Fascinating facts about the changing Facebook demographics
* How to use the site to promote your business
* Facebook business etiquette tips
* Characteristics of a successful Page for your business
* Ten great Facebook business blogs
* How to host a Facebook event
* Tips for optimizing your Facebook ad campaign
* Reasons why your company needs a Facebook presence

Learn to:
* Use the Facebook tools and built-in applications to connect with your customers
* Develop a successful Facebook ad campaign by targeting key demographics
* Gather marketing information through Facebook Insights
* Extend your Facebook clients to your own Web site with Facebook Connect