Emma Kate – Be The Boss Of WordPress

Module 1

The Goods

Gather the goods needed to create a website that is pretty… and pretty darn successful.

• Create a site that’s easy to navigate and know exactly what pages you need to create to launch your site by building your sitemap.
• Get SEO savvy and learn one surefire way to get your site seen, found and adored by Google and other search engines.
• Cement your positive web experience with tips and resources on writing personality-driven and SEO-focused copy that connects with your ideal client.

Module 2

The Style

Ensure your website is beautiful, unique and authentically on brand by defining your site’s style.

• Master the art of print vs. web design (CMYK vs RGB, print vs web resolution, responsive web design and all that scary-sounding stuff). Don’t worry, it’ll be a cinch. Pinky swear.
• Become a colour whiz generating web-safe colour palettes that look beautiful on screen.
• Build your little black book of premium and free website images to ensure your designs are always engaging, memorable and oh so stunning.

BONUS: Learn how to optimise your images for the web so your website is speedy AF and both Google and your website visitors love you.

Module 3

The Foundations

The zero-stress way to give your beautiful design some techy brains by (easily!) building a solid software foundation for your site.

• Learn about domains, hosting & WordPress and how they all work together to create dreamy sites.
• WordPress.com or WordPress.org? WT? Learn the difference between these two bad boys and avoid making this mistake many graphic designers do.
• Set up your domain, hosting and install WordPress. Woot woot! It’ll be easy as pie.

Module 4

The Tools

Upgrade your web dev knowledge and skills by setting up the basics of your WordPress site.

• Get acquainted with WordPress and learn the basics of your WordPress Dashboard.
• Learn about and install your first plugin (yay!)
• Ensure all your hard work is safe by setting up reliable daily backups for your site.

BONUS: Create a Coming Soon page and have your fans eagerly anticipating the launch of your fancy pants new website.

Module 5

The Secret Weapon

Unleash the power of the web dev secret weapon every designer should have in their toolkit.

• Become WordPress literate with lessons on themes, page builders, and child themes.
• Get the party started by installing your chosen theme and child theme.
• Get familiar with your chosen page builder and start creating your first page. (You’ll feel like a total web geek by this stage!)

Module 6

The Build

Turn your vision into the beginnings of a website you’ll love by building your homepage.

• Make your website easy to navigate by setting up your website’s main menu.
• Customise your site and make it your own by configuring your theme options and theme customiser settings.
• Select your favourite page layout or design your layout from scratch using my no-fuss way to create conversion-optimised wireframes.
• Build your homepage. Whoop whoop!

 Module 7

The Fitout

Crack your creative knuckles and have fun fitting out your website with your juicy copywriting, images and interactive content.

• Create a library of sections and website elements you can reuse throughout your site, saving you a bucketload of time!
• Flesh out your site by creating and adding content to all your internal pages.
• Set the foundations for sales success by creating website enquiry & opt-in forms.

Module 8

The TUNE-UP

Phew – the hard work is done! Now it’s time to tidy up your website and ensure it’s speedy, secure and backed up.

• Work through my pre-flight checklist to ensure you’ve got everything ready to roll before you launch.
• Step into your web dev pro shoes by learning about web maintenance best practices including security, backups and software updates.