• Course intro (2:48)
• Why do companies test in the first place? (11:27)
• Anatomy of an A/B test (11:17)
• Common types of tests you’ll encounter (10:30)
• Choosing what to test (fun!) (13:53)
• Ask a question to create a hypothesis (8:41)
• Knowing when to stop a test ( (14:41)
• A/B testing FAQ (17:36)

Complete slide deck