Conversion Workshop By Adskills

Conversion Workshop By Adskills – Instant Download!

“I made my money back within 36 hours and was able to get a client, a really great client, that we got some good results for.” – Rory Stern

Never revealed before…

The Conversion Workshop: The Latest Proven Strategies to Increase Campaign Conversions up to 161%

Grab our Blueprint for Creating High Converting Ad Campaigns, despite the 2021 ‘Ad Apocalypse’

• Yes, I want the framework for running high converting campaigns on Facebook, YouTube and Google in 2021. I’m excited to use the latest techniques pioneered by industry experts that are seeing huge results right now. Give me the recordings of the ‘Conversion Workshop’, so I can outgun my competitors, land more clients and prosper from the huge opportunities created by the biggest shakeup in media buying for a decade.

Here’s what you’ll receive: the ‘Conversion Workshop’
This unique Workshop brought together 6 world authorities in Conversion Rate Optimization (CRO). They reveal the latest results from running thousands of A/B tests and spending millions of dollars on ad testing.
Snag these game-changing techniques to transform the profits of your business and be seen as a true marketing expert by your clients.

Master These 6 Critical Skills Converting Clicks Into Leads

Session #1 – Build a Winning Ecommerce Offer Page! What I learned from $115M in sales from ONE brand and how you can copy it!

Ezra Firestone- CEO/ Founder, Smart Marketer & Zipify Apps

Takeaways from this session include:

• The secrets to structuring a high performing ecommerce product page…learned through spending $35M on ads in the last 5 years & split testing the heck out of every page element.
• “Conversion Asset Concert Theory”. What it is and why it’s critical if you want to help customers make a buying decision (Hint: it will maximize sales through your store).
• How to build a product page from scratch – Step-by-step guide on what elements to include in each section of the page – and what to leave out.
• How most ecommerce stores are wrecking their headers…and it’s costing them sales.
• Longform copy always converts better, doesn’t it? NOPE! Know whether your product will sell better using super simple, short form copy.
• The unconventional but proven ‘sales copy formula’ for the buy box. You’d think only a crazy fool would rewrite their online store like this… until you see the sales results.
• The simple change that resulted in 100% more product views and 50% more email opt-ins. This is an easy fix which can be completed in an hour by most web developers.
• The easiest way to increase ecommerce sales by 5-25% (some brands have used this one strategy to get a bump as high as 50-60%).
• The important conversion element MISSING from the cart pages of most ecommerce platforms ‘out of the box’… including Shopify and WooCommerce.
• The easy approach to getting more testimonials to use as social proof – chances are you’re one of the 95% NOT doing this.

Presented by: Ezra Firestone- CEO/ Founder, Smart Marketer & Zipify Apps

CEO of Zipify Apps, BOOM! by Cindy Joseph and Founder of Smart Marketer, Ezra Firestone has been recognized by Shopify and Entrepreneur Magazine as a leading ecommerce expert and a refreshing voice in the entrepreneurial community. He has founded multiple 7- and 8-figure brands (generating over $94.3 million in the past 4 years) and shares his personal and professional insights through Smart Marketer and Zipify Apps.

In 2019, Ezra partnered with Shopify to create their premier course on Facebook advertising. He has also been used by Facebook as a case study on how to use their advertising platform.

Session #2 – The Death of Pixels

John Belcher – Vice President of Marketing, LadyBoss

Takeaways from this session include:

• The single important skill you need to run successful campaigns after the iOS14 update.
• Facebook retargeting campaigns are beginning to get hit by the privacy updates. Here’s how to set up your campaigns before they start hemorrhaging cash.
• Understanding ‘Combined data’ and why this concept is crucial to successful advertising in the future.
• Think ‘privacy issues’ only affect Facebook? BAD NEWS, Google is going to self-impose restrictions in the next 6-12 months. Here’s the playbook to counteract this ‘double-threat’.
• Why you should NEVER trust ad network reports to optimise your campaigns (including Facebook Ad reports). Plus, what you should do instead.
• Get YOUR data back with ‘Ad attribution & tracking software’ – how to choose a software solution that tracks individual customers, what they purchased, when they purchased etc.
• Get instant clarity on what’s working – the simple tech stack needed to generate AUTOMATED daily tracking across all channels (paid and organic), including ROAS, purchases, add to cart rate, etc.
• Open targeting (broad) on Facebook is dead. Discover how the experts are approaching targeting going forward.
• What’s the ‘halo effect’ and how you can measure its contribution to sales.
• A ‘warts and all’ look at how John’s Google Ads have recently been affected by updates, and what he did to get his campaigns back on track and profitable.

Presented by: John Belcher- Vice President of Marketing, LadyBoss

John is the Vice President of Marketing at LadyBoss. His focus on paid traffic, tracking and attribution, and conversion optimization has helped him successfully manage more than $30M in ad spend to grow businesses across many verticals and business models. In the past four years, he has helped the 13,000+ members of AdSkills improve their results and put more money in their pockets. He looks forward to helping you do the same.

Session #3 – Optimizing for 2021 and Beyond: Why your conversion rate is the last metric to focus on and what to do instead

Justin Christianson – Co-founder and President, Conversion Fanatics

Takeaways from this session include:

• ‘Total Experience Optimization’. What it is and why it trumps simple A/B testing.
• When can a DROP in conversion rate actually be good news for your business.
• A breakdown of how Justin’s team achieved a 161% increase in conversion rate for an ecommerce client by simplifying their whole customer experience.
• What you need to be focusing on to drive long-term improvements in conversions, sales and profits (hint: it’s not conversion rate or typical KPI’s).
• Using free shipping always leads to higher conversions and profits, right? WRONG! Discover how to test shipping rates to improve your bottom line.
• Do you start split testing by analyzing big changes or making small incremental changes? Get the final word from an expert that runs over 70 split tests per week.
• What are the ‘big rocks’ you should be testing to get fast results? Justin shares real life examples which increased conversions by up to 33%.
• Why you only need one winning split test per QUARTER to transform the fortunes of your business.

Presented by: Justin Christianson – Co-founder and President, Conversion Fanatics

Co-founder and President of conversion rate optimization agency Conversion Fanatics, Justin has been at the cutting edge of testing, tracking data and implementing winning elements. He’s helped hundreds of companies like Burt’s Bees, Snow, NBC Sports, Dr. Axe and many others improve their leads, sales and profits.

Justin’s agency also runs PPC ads for clients and uses them alongside conversion optimization as the ‘perfect combo’ for business improvement.

Session #4 – The Secrets to Getting 100 Million Video Views

Matt Johnston – Founder, Guide Social

Takeaways from this session include:

• How to use the “H.E.R.O.” system to create engaging videos which get shared on Facebook.
• See how a handmade video shot in a TOILET is gaining massive traction – Proof you don’t need fancy equipment or technical know-how.
• 9 examples of simple videos which are making millions for their owners – swipe these ideas for your own products.
• The secret to building instant rapport with your specific audience…this is easy to replicate in virtually any market.
• The big mistake most marketers make in the first 5 seconds of their video ad, which will kill its conversion stats.
• How one little video transformed a business on the verge of bankruptcy to a $3M success story.
• How to get motivated BUYER traffic from ‘difficult’ channels like Snapchat and TikTok whilst repelling the tyre kickers and lookie-loos.
• Never again worry about your video script. Use this ‘video copywriting formula’ proven to convert to sales.
• Why you don’t need a Hollywood video editor or technical skills to get your video out of the door.
• The recently released video tools which make it quicker and easier than ever to produce high impact video for Facebook and YouTube… even if you’re a total video newbie.
• Agency Owners: How to stand out in a crowded market by offering video and creatives… and you could increase your fees by $2,000 a month.
• The secrets to recording high-converting testimonial videos INCLUDING the one vital element which your client must include.

Presented by: Matt Johnston – Founder, Guide Social

Matt Johnston is a pioneer in viral social video — helping invent the format, system, and science of creating viral videos that produce leads and sales. After years of success in the publishing industry (including Business Insider, NowThis, New York Magazine, and Men’s Health), Matt founded his own Ecommerce growth agency, Guide Social, specialising in viral video. The agency helps clients produce videos that set the Internet on fire and have 12 Shark Tank clients on their roster.

Session #5 – How to convert more customers with better research and data

Peep Laja – Founder, CXL, Speero, Wynter

Takeaways from this session include:

• The TWO linchpins of a conversion optimization plan that you must have to move the needle.
• The main problems faced by today’s conversion optimizers, and how you can easily sidestep these pitfalls
• Why you should NEVER start with testing if you seriously need to increase conversions.
• How to use a research framework to make data-led decisions that get results.
• How Dell lost $billions due to a simple conversion problem and how you could have pointed out the issue by knowing where to look in Google Analytics.
• The 3-step process identified by a behavioural research scientist from Stanford, which you can use to find conversion problems on your site.
• Why only 1% of unhappy customers will tell you, and how to stop the other 99% from moaning to the world why you suck.
• Design or Copywriting – Which has the most influence on conversions? Get the definitive answer which will affect the direction of your conversion testing.
• The truth about ‘user testing’ and how to stop it from becoming a useless waste of money.
• The best tools to make conversion optimisation easier than ever, including the new FREE heatmap tool which is shaking up the conversion industry.
• Real life examples of conversion optimization, including the company that made a change to a form which resulted in $millions in sales.

Presented by: Peep Laja – Founder, CXL, Speero, Wynter

Peep Laja is the most influential figure in the world of conversion optimization. He is founder of CXL, a training platform for determined marketers that want to be in the top 1%. He’s also founder of Speero (formerly CXL), a customer experience optimization agency. Using research and experimentation, the agency has spent the last 10 years improving the customer journey and increasing profits for hundreds of brands across the world. Clients include P&G, Revzilla and Codecademy.

Session #6 – Guardians Roundtable with Ed Dale & The AdSkills Coaching Team

Ed Dale – Director of Marketing, AdSkills

Takeaways from this session include:

• The one short sentence that most marketers don’t write on their thank you pages…and it’s killing their conversions.
• How to bullet-proof your business and start building your own ‘first-party data’ warehouse.
• Story based copywriting is all the rage BUT it can also butcher your conversion numbers. Understand when to use short form copy for better results.
• Now iOS14.5 is here, how to set expectations with clients and approach reporting.
• How offline data can give your website the edge, as learned through an ecommerce client selling $400 sweaters.
• How to get testimonial ads to run on Facebook without upsetting the FB compliance cops.
• The little-known Facebook method which reduced lead-gen costs by 60% yet costs less than $5 a day.
• A simple process for coaches to skyrocket their conversions and get better clients… straight from the mouth of a practising coach.

Presented by Ed Dale, AdSkills.com

Currently Director of Marketing at AdSkills, Ed has spent years at the forefront of digital marketing. After working directly with numerous marketing legends such as Gary Halbert and Frank Kern, he’s generated millions of dollars through online direct marketing.

Also sharing their knowledge and experience in this session are Rory Stern (RFS Digital Media), Alex Makarski (Alex Makarski Media Experts) and Keith Pares (MQ&C Advertising). These respected members of the AdSkills coaching team have years of hands-on experience increasing conversions for clients.

PLUS… You’ll Receive These 3 Incredible Bonuses

50 Ads & Landing Pages That Made Their Founders Millions 

We made a PDF of every winning ad and landing page for 50 companies that made their founders millions.

Along with the PDF you’ll get a .ZIP file with all 50 of the original ads. This will make a great little swipe file and great for using as examples when you want to hire someone to make a new ad for you.

I made sure to include all kinds of different types of businesses that way everyone could benefit. Includes health supplements, ecommerce, software, finance, biz op, and more.

2 Homerun Case Studies

The Agora Copy Evaluation process is the secret weapon of pro-copywriters. I’m going to show you how you can use it in your business to level-up your creative. You’ve heard the phrase “The Money is in the Editing”. It’s very true, and this process to evaluate your creative has been refined to get group feedback on your copy without it feeling like an attack on the writer.

Using The Famous Agora Copy Club Training in your Agency.

The Agora Copy Evaluation process is the secret weapon of pro-copywriters. I’m going to show you how you can use it in your business to level-up your creative. You’ve heard the phrase “The Money is in the Editing”. It’s very true, and this process to evaluate your creative has been refined to get group feedback on your copy without it feeling like an attack on the writer.

HERE’S WHAT PAST CUSTOMERS HAD TO SAY ABOUT ADSKILLS…

“Thanks to what I’ve learned from AdSkills I’m now one of the top ad guys in my space. I’m even getting asked to speak on podcasts now because of the reputation from my results. And I owe a lot of that to AdSkills.”

– Jason Stogsdill

“Landed my first $10k client because of what I learned in your course.”

– Jay Leishman owner of StackDigitalMedia.com

Ever since I finished the Bootcamp, I’ve gotten better quality clients. I’ve gotten rave reviews from clients that I have never gotten before because they’re so happy, even with results that we’ve been able to get them within the first 30 days. I’ve never experienced this before.”

– Liana Ling

“I used what I learned and took our campaigns from 1,000 leads per month to 15,000 leads per month.”

– Alejandro Reyes