Brian Tracy – Total Business Mastery

Brian Tracy – Total Business Mastery

Module 1: Escape and Arrival

Current Blockbuster Examples of The Five Product Types
Competitive Overview and Dissection of Existing Info Businesses
The Three Selling Systems. (Competitive Spy Footage)
The Escape And Arrival framework

Module 2: Personalized Product Production

The “Crystal Ball” Approach to See if They’ll Buy.
Uncovering The Sales Segment
Personalized Product Production.
Liquidator Products
Bread And Butter Products
Modulated Courses
Continuity
Big Ticket Interactive
Content Compounding

Module 3: Passive Selling Systems

Build A List
Sell Them Stuff
Linear
Cycling
Ascending
Descending
Opt In
Content
Sales
Order
Pre-Built Templates for All Pages
VSL Template with Slides
Sales Letter Template
Webinar Template with Slides
Content/Pitch Template

Module 4: Instant Audience

The Sole Function of driving traffic is to turn a Profit.
The only people you should target are those likely to Buy.
The most Consistent source of traffic and customers is from Advertising.
The trick to making advertising work is to start Small and Scale.
Know Best Before You Test
Two-Minute Campaign Quickstart
The Pre-Sell Ad
The Deep-Funnel Ad
The Only Four Metrics

The Goal: A Highly Automated System That Produces Consistent Sales As Passively As Possible.

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