Aaron Ross – Predictable Revenue The Ultimate “Cold Calling 2.0″ Course & Library

Aaron Ross – Predictable Revenue The Ultimate “Cold Calling 2.0″ Course & Library

Archive : Aaron Ross – Predictable Revenue The Ultimate “Cold Calling 2.0″ Course & Library

This 12-Week Certification Course and Ultimate assortment of outbound coaching supplies and guides is for anybody who needs to evaluate themselves or study the precise steps of what a world-class prospector ought to do every day: how you can ship emails, make cellphone calls, hold your accounts organized, and achieve success at outbound prospecting. Call for distant teaching help & in-person onsite coaching.

Why Certify Yourself Or Your Team?

• What Important Technique Are You Missing?
• Assess Strengths and Areas of Improvement.
• Increase Training Consistency.
• Understand Account-Based Prospecting & Differences From List-Based Prospecting.
• Learn Or Refresh Key Approaches: Referral emails. Personalized Emails. Email Response Handling. Mapping Calls. Voicemail Techniques.
• Overlooked Essentials: Account Mapping. Staying Organized. CRM/SFA Practices. Key Metrics. Time Management. How To Make Part-Time Prospecting Work. Day In A Life
• Meet Other Predictable Revenue Customers & Practitioners.

Assessment Overview:

1. Nail your Niche
2. Ideal Outbound Customer Profile
3. Improve e-mail & cellphone response charges
4. Initial certified alternatives in 60 days
5. Steady creation of certified alternatives 6 months
6. Recurring income in 6-12 months

Three Capabilities

1. Engage – Know who & how you can attain key folks, who can drive greater offers..
2. Intrigue – Non-threatening conversations that stimulate curiosity, curiosity & subsequent steps
3. Convert – Move the prospects by a repeatable course of to predictably construct your funnel + Scale – Build a course of & group that breaks your lead era and expertise bottlenecks

Part 1 Key Topics:

1. Nail A Niche & ICP
2. Introduction: “Deep Dive 25”
3. Primary Skill Building: Email Prospecting Process and Guide
4. “Day In A Life” & Time Management
5. List-Building

Topic Examples: Email Prospecting:

• Client Guide: Predictable Revenue Email Templates
• Writing & Customizing Email Templates
• Response Handling – Email Organization & Sales Systems
• Simplifying Messaging To Intrigue Prospects & Differentiate
• Establish Realistic Email Benchmarks & Metrics

Part 2 Key Topics

• Primary Skill: Phone methods (ie Mapping & AWF calls)
• Secondary talent: Social Media & Personalized Emails
• Converting Emails To Phone Calls
• “Popular Point Of Pain” Positioning
• Dashboards, Tools, Apps Tuned

Part 3 Key Topics

• Primary Skill: “Deep Dive 25” + “Selling The Dream”
• Passing The Baton (Prospector -> AE Handoff)
• Outbound Pipeline Conversion Rates
• Quality Control
• Follow Up Processes
• Nurturin

Course Curriculum

Intro: For Management & Team – How to Use This Course & Program Overview

16:50

Hot Coals Video 1.30 Mins: Stuck within the Coals?

How to make use of this course

Terminology Overview PDF

Project Plan – Solution Specifics (Outbound: Example Funnel Metrics)

Outbound Project Timeline – Example Review together with your Coach

How Wpromote Doubles Outbound Sales Each Year (5-10 min)

We Highly Recommend you Watch: “Nail Your Niche” Video

Predictable Revenue Playbook: New Update in Process

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Management 01: Building an Outbound Team – Could it fail, What does take to Succeed (101 Video Course)

Build your Business Case: ROI, Revenue & Costs

Chapter 01 Videos: Introduction, Should I Do Outbound, Why It Could Fail, What Does It Take To Succeed.

Chapter 02 Videos: Results, Where Do I Begin, People, How Do I Pay, Goals.

Chapter 03 Videos: Onboarding, Territories, Quality Over Quantity, Why Hire, Conclusion.

Video For Management: Build your Team & Specializing Your Team (28 minutes)

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Management 02: Great SDR’s, Hiring Process, Comp Plans, Onboarding, Territories.

Hiring: How to Hire Great Prospectors (Quick Review)

Hiring: Recruiting Process by Paul Fifield of Ceros to Hire Sales Stars & Speed Up Results

Hiring: Prospector/SDR Comp Prospector comp: article on Quora

Hiring “A Great Exercise for Hiring a Prospector”

Hiring “Sample Interview Questions”

READ: Why Your Salespeople & Prospectors Need Territories

Case-Study: tackling Territories & Outbound resulted in increased Revenue.

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Management 03: Management Checklist earlier than Onsite!

First Steps for New SDR: First coaching Goals!!

Metrics – Why we use Dashboards

Read: NAIL your NICHE chapter 1

Video: How to Setup Salesforce Basics: (Account Status, Data Setup + Transcript)

Management: Program Checklist Homework – (Pre-Onsite!)

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Module 01 – Getting Started 1: Nail your Niche, Personas, Outbound Emails, Phone Techniques.

Read Chapters 1 to 4 “Predictable Revenue Book”

Read “Nail Your Niche” Chapter 1 From Impossible to Inevitable Book

Quick Videos 1: Introduction Email 101, Cold Calling, Responses, Sending Enough Email.

Quick Videos 2: Reasons People Respond, What Not to Send, Referral Email Breakdown, When to Send Email.

Quick Videos 3: Negative Responses, Positive Responses, Personalized Emails, Body of Email, Insightful Questions, Conclusion.

“High Response Email Templates”

First Action: Jump in & Send your First Emails 

5 brief emails tricks to get you began.

How to extend Email Responses

Initial Email Templates – Mass, Personalized, Customized, Enterprise.

Advanced / Direct Email Template Crafting & Sequencing

Example Cadence: Email, Phone, Social Media, Other….

Prep Video: Sell Ideas Not Stuff (2 minutes)

Mapping Calls vs. Are We a Fit Calls – Key Differences

Mapping Calls Read Guide pptx

Prepare – Talking Points for Mapping Calls On-Site Live Training

Prep Video: Why “Nail your Niche” / Arc of Attention / Enrollment vs Pitching makes all of the distinction.

Review: How Do I Find My Niche?

Review: 5 Aspects of your Niche

Prep: for Nailing Your Niche – Workbook / Exercise

Personas / Psychographics: Workbook

Management & SDR(s) Prepared:

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Module 02: – Getting Started 2: Deep Dive 5-25 & ICP – Walk Before You Run!

Video: Deep Dive 5-25 Project – Walk earlier than you Can Run

Action: Deep Dive 5-25 Project Instructions

Deep Dive 5-25: Customer Interview Guide

Overcoming Fear of Sales Calls

Personality Types – how totally different of us talk

BDR MASTER WORKBOOK: Tracking Activities to Opportunities 

Read: Mapping Calls Guide pptx.pdf

Mapping Call Cheat Sheet

3 Things each Enterprise Customer Wants to Know

Customer Success Case-Study Interview Questions

Review: Your ICP & Personas (Detailed)

Homework: Ideal Customer Profiles: Guided Workbook

Deep Dive Workbook Updated

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Module 03: Email Crafting – What To Do With Them

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0. Message Mastery – Checklist for creating participating e-mail, voice-mail and phone conversations

Review: High Response Email Templates

Review: Jump in and ship some first emails

Review: Predictable Revenue: How To Increase Email Responses

B. Direct Email Template Crafting & Sequencing – Advanced Level

C. Keyword or Key Phrases

D. How to Kill a Word – Patrick McLean

E: Brainstorm First Email Template

F. Build Your Email Templates Workbook

Weekly Homework!!!

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Module 04: Learning: Success Requirements & Tripling Your Sales

STEP 1 Video: Success Requirements 1) Specialise your Roles – 2) Follow the Process (& transcripts)

Step 2A Video: Success requirement 3 “Smart Targeting” (& transcript)

Step 2B Video: Success requirement 4 “Moving Accounts through the Funnel” (& transcript)

Step: 3 Video: Success Requirement 5 “Quality of Target Prospects” (& transcript)

Step 4 Videos: Tripling Your Sales

Step 5A: Review 5 Step Outbound Process

Step 5B: Outbound Day In A Life – Day Planner

Weekly Homework – Update Your Workbook!

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Module 05: Advanced Email Crafting

12:53

Video 1: Red Herring

Video 3 Smash My Phone

Video 2 Email Template Obsession

E. If I had extra time I’d write a shorter letter

F. Types & Templates: Email Common Response Handling

G. Signature Template

H. Email Personalized/Direct Templates

I. Objection or Insightful Questions

J. 101-sales-email-templates_attach

Ok. Example Personalized Email Templates

L. Nurture Status Responses & Nurture Campaigns

4. Having Trouble Getting People On The Phone? (Email to a 10 min Qual. Call with a Decision Maker)

5. How To Break A Rep’s Bottleneck – “I’m not hitting quota. What’s wrong?”

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Module 06. Email Metrics (A/B Testing – Where’s the Bottleneck)

Step 2: Email Testing Order of Operations

Step 3: Loop in, CTA, and Handoff Follow up Cadence / Calibration

Step 4: Metrics: Objection Deflection: Great e-mail response coaching

Step 5: Email Template: Objection Handling Tactics

Step 6: Email Objection Handling Tactic (Insightful Questions)

Comprehensive Milestones 1-5 Report

Domain, Web, and Email Hosting Explained

Email Deliverability – Prospecting Domains Managed by Predictable Revenue / Carb.io

SMTP Sending Limit (Ramping & Email Sending Limits)

365 Works Hosted Email Service & Setup

Google Apps Hosted Email Solution Setup

Spam Scoring & Email Deliverability Apps

Spam Spam Spam

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Module 07: Phone Techniques Mapping Calls

Mapping Calls coaching video information

Overcoming Fear of Sales Calls

Personality Types – Understanding Communication Styles

Mapping Calls Read Guide pptx.pdf

Mapping Calls Playbook: Be Prepared Conversation Starters & Talking Points

Mapping Call: Cheat Sheet/Script

How to Leave a Voicemail Message

Example Mapping Call Recording #1 Alicia & Aaron coaching

Example Mapping Call Recording #2 (clio – dwell calls with teaching from aaron)

Example Mapping Training Call Recording #3 (Clio + Mobileworks)

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Module 08: ‘Are We A Fit’ Calls & ‘Sales Qualified Lead’ Criteria

07:51

-Are We A Fit- AWAF Call Guide v4

3.15 scoping course of.tiff

Green Flags – AWAF

7 Tips For “Are We A Fit” Calls

How to Make Prospecting Enjoyable

AWAF Calls + Ideal SDR-AE Practices

AWAF: Qualification Criteria Sale Accepted Lead/Opportunity

Homework: Pass The Baton (Qualifying an Opportunity)

AWAF Calls : Be Prepared / Call Flow Table / Objection Handling

Insider Sales Secrets and Why You Need to Feed the Squirrels

Objection Handling Guide

THE Eight MOST COMMON SALES OBJECTIONs

Keys to Successful Pitching

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Module 09: List Building, Targeting, Finding & Appending Companies & Contacts.

Step 1: Predictable Revenue: Building Your First List

Step 2: List Building Drill Down

Step 3: List Building & Advanced Resources – Company Insights, Contacts, Analytics and many others..

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Module 10: “Prospector Sales Stacks” Apps, Tools, Software…

Prospecting software program / instruments / apps /knowledge and many others.

Sales & Marketing Technology Stack: weblog publish (instruments & apps)

Predictable Revenue’s Acceleration Software: Carb.io (Classifying & Answering Emails)

Predictable Revenue Acceleration Software – Product Client Playbook

Predictable Revenue Acceleration Software: Wiki Platform Support FAQ’s

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Module 11: CRM Part 1 SFDC Setup

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Video: Three minutes Why Track Aaron (& Transcript)

Video: How to Use Salesforce: Data Setup SFDC (& Transcript)

CRM – “Configuring Your Sales System For Cold Calling 2.0” information (Fields, Dashboards & Declutter)

Key Metrics & What To Put On Your Dashboards

Organizing Tips for Views and Workflow

Video: 8 Tips To Use SalesForce Effectively (& Transcript)

*Manage by Dashboard (construct Reports & Dashboards – how you can Documentation & Videos)

SFDC Deduping by Aaron

CRM Data Cleaning & Data Migration – instruments

Video: Inbound lead dashboard configuration – by Aaron (& Transcript)

Video: Mass Email SetUp SFDC (& Transcript)

Video: BCC Email to SFDC (& Transcript)

Video: SFDC Aaron Undeliverable Email (& Transcript)

SFDC Opportunities Sales Stages/Process

Assignment – What Gets Measured Gets Managed

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Module 12: CRM Part 2 – SFDC (Account Status & Email Response Handling)

Video: SFDC Account Status ML (& Transcript)

Video: SFDC Mass Email Negative Response (& transcript)

Video: SFDC Mass Email Positive No Contact (& Transcript)

Video: SFDC Mass Email Response Handling (& Transcript)

Video: SFDC Mass Email Undeliverable ML (& Transcript)

Video: SFDC Positive Response ML (& Transcript)

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Module 13: CRM Inbound / Configure SFDC Dashboard / Lead Scoring / Funnels / Qualification Improvement

45:10

A/B Significance Test

Lead Funnel

Video: Create an Inbound Lead Dashboard

Lead Scoring: Marketo cheat sheet

Review: profession path inbound outbound

Build a Bridge Between Sales and Marketing

Marketo Example Marketing Solutions

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Module 14: Time to Build Your Company Playbook

Time to Start Create Your Workbook: Example Playbook WorkFlow – (work as a group to construct finest practices!!)

Example Predictable Revenue Playbook

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Module 15: Why is Customer Success a Revenue Generator?

Customer Success shouldn’t be about rising buyer satisfaction, however creating income development.

Read: Customer Success (Flip to Slide 17) – Predictable Revenue e book

Read: Customer Success (for extra data & case-studies)

Customer Interviews Guide: Sample Questions

How to Write a Case Study (longer clarification)

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Module 16: Bonus Reading Materials – PR / Impossible to Inevitable / Revenue Funnel Science

Predictable Revenue Book

Read: From Impossible To Inevitable

Revenue Funnel Science

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