Framing Your Communication to Inspire and Convince
Discover how to gain support from management and motivate your teams by learning how to communicate effectively and strategically.

About this course
In order to be effective, leaders need a high tolerance of complexity. Beyond this, they need to inform their people and the outside world of their strategies, policies and decisions. Effective leaders are often inspiring communicators – their own high tolerance of complexity helps them reduce this complexity to a concise and powerful message. This course introduces the sensemaking mindset.

Your sensemaking mindset is of critical importance in motivating others to follow and support you. Your communication ability to inspire and convince is largely dependent on the way you frame your message, and on your skills at playing the game of framing and reframing. You will learn from a large variety of (video) cases and analyze a large number of situations where leaders’ communication and sensemaking skills are tested and probed.

The course is designed so that you are introduced to communication by reviewing public figures and politicians to bring awareness to communication techniques. Then you will see the same techniques being utilized with public figures in the engineering field. This enables you to visualize how to best utilize these communication techniques in your career successfully.

Upon completion of this course you will be introduced to the sensemaking mindset, and will have learned how to use framing essentials, debating methods and pitching methods, in order to frame your communication to your team and supervisor. This will ensure that you are equipped to build winning coalitions in your own organization.

At a glance

What you’ll learn
How to apply a sensemaking mindset to derive a concise message from a complex situation
How to use pitching methods, debating methods, and framing and reframing effectively to achieve your goals
How to frame your ideas and plans to gain support from senior management and your teams

More about this course
LICENSE

The course materials of this course are Copyright Delft University of Technology and are licensed under a Creative Commons Attribution-NonCommercial-ShareAlike (CC-BY-NC-SA) 4.0 International License.

Framing Your Communication to Inspire and Convince By Hans de Bruijn & Jet Pagnier, what is it included (Content proof: Watch here!)

0. Get started with Communicating Effectively

1. Pitching methods Inclusive and exclusive pitching

2. Framing essentials

3. Debating methods Framing models for debating

4. Creating a dilemma convincing stakeholders

5. Apply to your Situation and Next Steps

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