Grow and Convert – Customers from Content
Sale web page: http://www.customersfromcontent.com/courses/customers-from-content
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Grow your website visitors and drive certified leads from content material advertising
The solely content material advertising system designed particularly to assist B2B corporations create standout content material and generate certified leads in a predictable and measurable method.
This system is designed solely for B2B corporations to assist them construct constant visitors that generates extremely certified leads, and positions your organization as a thought chief in your business in a predictable, measurable method.
We’ve personally utilized this technique at three completely different B2B corporations, rising their visitors from zero to 20,000 – 35,000 distinctive month-to-month guests (in a 12 months or much less), and producing lots of of hundreds of {dollars} in income instantly attributable to content material. Now, over the previous 18 months, via Grow and Convert, we’ve taught the identical system to dozens of B2B corporations through in particular person workshops and over the telephone multi-month packages, and helped them obtain outcomes like this:
Outcomes you possibly can count on from our program
We’ve assembled our system right into a video and motion primarily based on-line coaching program, with choices to work 1-on-1 with us in particular person or over the telephone, so any B2B content material marketer, advertising group, company, or entrepreneur can apply it to their very own enterprise to:
- Generate tens (or lots of) of hundreds of views each month to their weblog.
- Get higher certified visitors, so your content material will get in entrance of your goal prospects.
- Use examined conversion methods to transform that visitors into certified leads.
- Build a writing group to scale content material manufacturing with restricted sources.
Done proper, high-quality B2B content material advertising can generate leads at extraordinarily aggressive buyer acquisition prices (CAC), and our system will present you:
- How to measure leads generated from content material advertising so you possibly can take the blindfolds off and know precisely what you’re getting in return from content material efforts.
- How to calculate content material advertising CAC and examine it to acquisition prices from different channels like outbound gross sales and paid adverts.
The distinctive challenges of B2B content material advertising
Over the previous 18 months, we’ve talked to lots of of entrepreneurs inside completely different corporations who’ve instructed us concerning the distinctive challenges they face in working content material advertising for B2B companies (e.g., software program, service, companies):
B2B content material problem #1: “Driving the right kind of leads”
Yes, after all B2B content material entrepreneurs need visitors, however they’ve a novel problem we hear about over and over once more: Getting increased high quality, extra certified visitors. If you’re a B2B marketer, ultimately, you’re not after pageviews, you don’t promote adverts and you don’t actually care concerning the dimension of your e mail checklist. You need leads: a top quality, constant stream of leads.
B2B content material problem #2: “Creating better quality content”
To produce certified leads, the entrepreneurs we’ve talked to know they should create extraordinarily focused, related, high-quality content material on a constant foundation. The query is how.
You might promote to particular roles inside corporations, similar to: C-level executives, administrators, or busy small enterprise homeowners. In all circumstances, these B2B prospects have tons of expertise in your subject. They aren’t impressed by “Top 10” posts and listicles.
Introducing Customers From Content
A B2B Content Marketing System
These challenges and errors for B2B entrepreneurs are actual. We needed to be taught them the laborious method. Over the years we’ve devised options to all the errors and challenges B2B entrepreneurs face with reference to content material advertising. That’s why we partnered collectively to hitch our years of expertise constructing visitors and changing it to develop a whole system for B2B content material advertising: Customers from Content.
Customers from Content is a whole system, which suggests it covers your complete strategy of producing regular, predictable leads from content material advertising, whether or not you’re beginning content material advertising from scratch or rising an current operation:
Module 1
Understanding Target Customer
Module 2
Content Strategy
Module 3
Promotion & Distribution
Module 4
CONVERTING TO LEADS
Module 5
Analytics & ROI
Module 6
Scaling & Hiring Writers
Over the previous 18 months, whereas we’ve been writing weblog posts below Grow and Convert within the foreground, we’ve been making use of our system to over a dozen corporations, having a number of telephone calls and classes over many weeks or spending full day intensive periods with them of their workplace.
We’ve been tweaking and making use of and tweaking and making use of.
Now we’ve assembled all the methods we’ve examined on actual corporations into a web based self-paced coaching program in order that any B2B advertising group, particular person marketer, company proprietor, or entrepreneur can use it to develop visitors, leads, and gross sales from content material.
The on-line program is like nothing we’ve produced earlier than.
It consists of:
- 38 HD streaming movies that designate every module and lesson of our system in-depth (in 7-20 minute digestible movies)
- Devesh or Benji narrating in every video, giving a private really feel via your complete program (screenshots under)
- Detailed downloadable slides for every video which you can share together with your group or reference at any time
- Examples, case research, and teardowns of a number of completely different B2B companies in every module
- A reside, editable Working Document with motion objects and brainstorming concepts the place you’ll construct your content material technique as you go
- 2 customized spreadsheet fashions to calculate Cost of Acquisition and determine which conversion path is finest for your small business
- 3 Live, recorded Q&A video calls with Benji and Devesh the place you possibly can ask detailed questions and get solutions
- Access to the non-public CFC Slack Group the place you possibly can community with and be taught from the CFC neighborhood
When you apply this technique, you’ll be capable of:
- Produce top quality, related content material that pulls your organization’s excellent prospects.
- Have a plan to advertise each bit past simply sharing on social media.
- Know beforehand which posts will probably convert leads and which received’t.
- Create tailor-made calls to motion for key articles.
- Know when to seize emails to nurture or when to go instantly of the sale.
- Calculate ROI & mannequin the CAC of your content material advertising (vs. gross sales and paid media CAC)
- Build and handle a group of writers to scale your content material operation